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Natalia Ramirez Natalia Ramirez
Alumna - Natalia Ramírez
Colombian GRAMMY-Nominated audio engineer, arts manager, and musician Natalia Ramírez graduated with her Masters in Arts Presenting and Live Entertainment Management at the Frost School of Music. She was chosen for the “Frost School of Music Outstanding Graduate Student Award” in 2017.
Gustavo Padrino Gustavo Padrino
Alumnus - Gustavo Padrino
Gustavo Padrino, B.M. '15, M.A. '17, is the Event Settlement Accountant at the Broward Center for the Performing Arts, where Gustavo prepares show settlements for Broadway, Self-Presentations, Rentals and Educational Programs, including Co-Promotions with Live Nation and AEG Live. Previously, Gustavo worked with the Programming department in the talent booking process, supporting the Programming Director with artist research, offer letters, show budgets and contract analysis.
Chi Zang Chi Zang
Chi Zhang

"My name is Chi, and I’m from Shenyang, China. I never thought I could learn and accomplish this much in my first year in the AP LIVE program. 'Music Copyright Law,' 'Music Business Agreements,' 'Music Marketing,' 'Tour Management'… All these courses have equipped me with knowledge in various aspects of the music industry. I also joined the organization Frost Sounds, which has given me the chance to get involved in the planning of live music events both on and off campus. It’s just the most unforgettable and exciting experience I’ve ever had!" - Chi Zhang

AP Live!

Arts Presenting (AP Live) is a Live Entertainment Management Program with an emphasis on the performing arts and commercial music industries. AP Live offers a curriculum that’s distinctly tailored to provide a thorough understanding of marketing, promotion, management, legal aspects, risks and finance of a diversity of live entertainment endeavors. AP Live students gain hands on experience producing events, marketing and promoting concerts and working with venues on all aspects of a live entertainment performance.

AP LIVE Student - Qi Zhang

See why Qi Zhang chose the AP LIVE program! She discusses Arts Management, Tour Management, Music Copyright, Sponsorship, and the experiences she has gained through the program!

AP LIVE Student - Tianwei Ye

Tianwei Ye explains why she recommends the AP LIVE program! She discusses the diversity of individuals in the program and the beauty of the campus. She believes Miami has many music venues which is ideal for AP LIVE students to gain experience.

EVENTS

Two electronic artists setup outside the Student Center for an impromptu concert

Arts Presenting Program

In a country like the United States, live entertainment management and entrepreneurship has a long and complex history. Entrepreneurial people with an interest in the inner workings of music business have spent decades innovating their approaches in their respective areas. Because many entrepreneurs are in hot pursuit of “the next big thing,” it’s an inherently competitive field. That is why attending the Arts Presenting program is an important step on the road to success in any music business-related field.

Two electronic artists setup outside the Student Center for an impromptu concert
Dark haired woman singing into a microphone

What is Musical Entrepreneurship?

The music industry has many entrepreneurial aspects:

  • Music licensing and permissions.
  • Record labels.
  • Venue management.
  • Music promotions and marketing.
  • The entrepreneurial work of independent musicians (gigging, etc.).

As a music entrepreneur, you are serving in an important role: helping yourself or others make money off of their art. You will enjoy the gratifying aspect of filling the world with more music, but you will also receive the leadership opportunities associated with an entrepreneurial life.

Dark haired woman singing into a microphone
Guitarist performing live in front of a microphone

A Short History of Entrepreneurship Based Programs

Over time, there have been many advances in how people view the running of businesses. Standardization, legal regulation, and efficiency techniques have been implemented in every industry, including those related to music. Many self-taught entrepreneurs figured out these techniques through trial and error, often at great personal and financial risk.

Luckily, these days we have the opportunity to participate in entrepreneurship programs that can teach us the best practices learned by others. Participating in a this program helps give you an edge in business, no matter what niche you choose to pursue. Furthermore, it places you among a legacy of program alumni. These people are peers who you will be able to turn to when you make your next business move.

Guitarist performing live in front of a microphone
Woman playing the piano and singing into a microphone while a guitarist plays in the background

How Do I Know If Learning About the Music Industry is the Right Career Path for Me?

The music industry and overall entrepreneurship is an exciting field with the opportunity for great personal gain. Making your mark on society is a goal that many entrepreneurs seek. Entrepreneurs are also open to risk-taking. When starting a new endeavor, you aren’t able to predict the future. At the outset, you don’t necessarily know whether or how you will succeed or fail. Attending entrepreneurship school is important so that you can learn risk assessment and decide when to take calculated risks and when to step back and regroup.

Woman playing the piano and singing into a microphone while a guitarist plays in the background
A laptop and drum machine in use

Job Outlook Predictions in the World of Entrepreneurship

As an entrepreneur, the world is your oyster! Your leadership abilities allow you to seize a variety of ripe opportunities related to many aspects of music. Just look around or listen and you will notice the work of many successful musical entrepreneurs. From record label executives to recording studio proprietors to musicians themselves, entrepreneurial people have prospered.

A laptop and drum machine in use
Woman wearing a white top and blonde braided hair performs at an event

The Top Characteristics of Arts Presenting's Alumni

The most successful alumni of of this program have many characteristics in common:

  • A drive for constant improvement.
  • An ability to learn from mistakes.
  • Good listening skills.
  • Intuitive leadership informed by industry best practices.
  • A friendly, collaborative nature.
  • The ability to say “yes” and the ability to say “no” when it counts most.
  • A love of music-related fields.

The Frost School of Music school will help you cultivate all of these characteristics and more. That being said, if you already possess the seeds of these traits, you are a prime candidate for the Arts Presenting Program.

Woman wearing a white top and blonde braided hair performs at an event
Two men with drum machines perform on stage during an event

Finding a Program That is the Right Fit For You

When selecting a program of study, it’s important to do your research first. You will want to make sure that your program has already produced numerous successful music industry professionals and entrepreneurs. They say that the road to success is surrounding yourself with successful people: nowhere is this truer than in entrepreneurship. The Frost School of Music at the University of Miami uses The Frost Method™, a teaching approach that surrounds you with successful peers aimed at succeeding in their fields. Make sure you put yourself at an advantage: choose the school that views you as an individual with potential.

Two men with drum machines perform on stage during an event